What: "Beyond Engagement: How to Truly Activate Members" Webinar with mPulse Mobile CEO, Chris Nicholson, and National Director of Healthcare Accounts, Heather Winters.
Why: Communicating with healthcare consumers at the optimal moment in the most intelligents ways is a key to consumer activation. We will show you strategies for accomplishing this.
When: Wednesday, November 2, 2016
Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST
Sign Up: Register here
Full Description:
Activating healthy behaviors with consumers is a primary goal for health plans. Improving the health activation for your consumers leads to improved HEDIS and CMS star ratings, reduced operational and administrative costs, and healthier members overall. To accomplish this, health plans need to interact with consumers through tailored, meaningful dialog that drive individuals as well as entire populations to behavior change.
This discussion dives into an analysis of how healthcare organizations currently interact with consumers, recommendations for improving interactions across channels, and insights on how to drive true health activation. Additionally, a case study with a Medicaid plan seeking to activate 17,000 new members will be presented to demonstrate the recommendations in action.
Webinar participants will learn about:
- The three levels of healthcare communications
- Five steps your organization can take to better activate consumers
- Case Study: How Inland Empire Health Plan activated its members
- Who should attend: Anyone involved in health care consumer communication, engagement, or activation.
