6 Innovations in Streaming Health Content to Improve Member Experience

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Today's health outreach uses some combination of SMS, email, and IVR to reach and engage consumers oftentimes about important information. But with barriers like SDOH factors, health beliefs, and more, health leaders must find new ways to engage hard-to-reach or vulnerable populations.

Enter Netflix and TikTok. 

The same way we have experienced the biggest brands integrate streaming content, healthcare organizations can mirror and change the way they interact with their members and, more importantly, change the way their members interact with them. 

In this white paper, learn how healthcare organizations can create educational health content through videos, bite-sized content, interactive FAQs, polls, quizzes and more, and incorporate it in their outreach to see program engagement times and health literacy both significantly improve.