Sometimes they are referred to as “unreached,” or “rising-Risk,” or “no-contact,” or some other internal label.
Regardless of what they are called, members with whom the usual attempts to engage them have failed demand more attention from healthcare. Leading organizations have begun looking for alternatives to the diminishing results of traditional outreach methods.
This paper shows the key considerations and best practices for driving outcomes for hard-to-reach members and real examples of how plans have leveraged Conversational AI technology to expand existing engagement efforts, impact key quality metrics, and transform how they are able to deliver care for their members who need it most.
previously unengaged members who responded to outreach
of all targeted hard-to-reach members completed needed screenings (5,353 total gap closures)
increase in blood sugar gap closure than the comparison group
mPulse is transforming digital engagement for healthcare’s leading organizations through proven solutions that combine conversational AI with integrated streaming content. Trusted by 300+ health organizations to personalize over 1 billion conversations annually, mPulse’s innovative technology and engagement strategy deliver business efficiencies, improve health outcomes, and inspire a more equitable, healthier world, one person at a time.
