---
title: "Accessing Hard-to-Reach Populations: Whitepaper Insights"
description: This paper shows the key considerations for driving outcomes for hard-to-reach members and examples of how plans have expanded existing engagement efforts.
---
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# Conversations Drive Outcomes
#### Engaging Hard-To-Reach Medicare and Medicaid Populations
### What can health plans learn from the retail industry’s success with consumer engagement?
Sometimes they are referred to as “unreached,” or “rising-Risk,” or “no-contact,” or some other internal label.
Regardless of what they are called, members with whom the usual attempts to engage them have failed demand more attention from healthcare. Leading organizations have begun looking for alternatives to the diminishing results of traditional outreach methods.
This paper shows the key considerations and best practices for driving outcomes for hard-to-reach members and real examples of how plans have leveraged Conversational AI technology to expand existing engagement efforts, impact key quality metrics, and transform how they are able to deliver care for their members who need it most.
## Key Outcomes In This Whitepaper
30K
previously unengaged members who responded to outreach
48%
of all targeted hard-to-reach members completed needed screenings (5,353 total gap closures)
10.5pp
increase in blood sugar gap closure than the comparison group
## About mPulse
mPulse, a leader in digital engagement and communications solutions for the healthcare industry, is transforming consumer experiences to deliver better, more equitable health outcomes. By combining AI-powered analytics, omnichannel outreach, and digital health navigation technology, mPulse creates personalized health journeys and provides advanced insights to facilitate collaboration across the healthcare ecosystem. With over a decade of experience and more than 4 billion consumer-related transactions annually, mPulse is the trusted health experience and insights partner for over 450 healthcare organizations.
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