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Frictionless Healthcare: Fueling Behavior Change

Watch Part 1 of the Frictionless Healthcare Webinar

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Behavioral science is the psychology behind the decisions people make in their daily lives. Leading brands have used behavioral science and economics to drive revenue growth and customer satisfaction for decades.

Now, it’s healthcare’s turn.

By understanding the intricacies of human behavior, we can design solutions and programs that adhere to these principals and techniques to gain a deeper level of engagement and understanding from health consumers and truly drive action among them.


Eden Brownell

Title: Director of Behavioral Science
Expertise: Behavioral Science, Sociology / Anthropology, Psychology


Greg Grould

Title: Senior Solution Engineer
Expertise: Healthcare Communication, Engagement Strategy, Marketing, Program Design