First Impressions Matter: How Onboarding Defines Member Experience
Onboarding is one of the first opportunities to build trust, set expectations, and create meaningful connections with your members. When approached with intention, it can elevate mandated requirements into experiences that transform member relationships and support organizational efficiency at scale.
In this webinar presented by mPulse, mPulse’s Eileen Cianciolo, Chief Product Officer, and Chris O'Brien, VP of Analytics and Engagement Strategy, will share a thoughtful, actionable approach to onboarding that helps organizations make the most of moments when members are already leaning in.
We'll explore how clear, simplified communication, behavioral science best practices, and tailored experiences for new and returning members can guide members toward the information and actions that matter most, all while supporting governance, digital adoption and year-round engagement. This session is designed to help teams create onboarding experiences that feel both supportive and human, while still delivering value for both members and the organizations that serve them.
Watch this webinar to:
- Learn how to design onboarding moments that build trust and guide members toward helpful next steps, without overwhelming them
- Get best practices for personalizing onboarding for new vs returning members
- Learn how onboarding is a natural extension of digital adoption and governance
- Get strategies for maximizing the value of onboarding throughout the year
