How Dental Plans Can Build an Enterprise Strategy to Increase Member Activation

There’s no denying the dental plan marketplace is shifting. As consumer expectations grow, plans must increase their offerings and how they communicate with their members to meet growing demand. What consumers expect from their favorite brands, they’ll expect from healthcare.

As a result, the dental insurance market is in a unique position to increase member activation and engagement more than ever before.

Historically, relationships with dental plan members have been transactional and leveraged obsolete methods of communication, which don’t effectively address barriers and often lead to gaps in care that drive costs and lower member satisfaction.

Although the industry has seen an uptick in engagement and satisfaction using surveys, incentives and online tools that promote preventive care, the methods of communication and the need to go beyond the transaction to build meaningful, tailored relationships continues to become more relevant as consumer expectations rise in our increasingly digital world.

This report focuses on proven engagement methods your plan can begin implementing that will drive member activation and increase health literacy at scale.